Commodore Black

The selection of the user name to be displayed on Twitter and other Web 2.0 properties is often ill advised and reduces your real visibility and is detrimental to your recognition. The first key element to keep in mind is that Web 2.0 is about the people and not businesses.

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The more you insist on yourself and your personality the easier it will be for you to also be recognized for what you do. Businesses are made of people therefore there is nothing wrong in talking about what you do an promoting your activities on Web 2.0 sites, but people will first and foremost connect with you as an individual and then they will become maybe interested in what you do.

Therefore the first safe bet for promoting yourself on Twitter, Facebook and all the other Web 2.0 sites is to secure the possession of your first and last name just as they are in normal life. If you have a common name and somebody else already took it up, then you can change it just a little by adding to your name some short word that better describes your personality. There is one exception to this. If you are well known with some other name pseudonym then you might prefer to use that one as your universal screen name. But be honest with yourself, if the pseudonym is not already well known then you should still set up your main account using your real name.

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Inside the Twitter biography information always use your full name (first and last) separated by a space, no matter what is the “screen name” you have chosen. In this way Google will find you when people are looking for you. Some people, even experienced Internet marketers, place something else in there or write firstnamelastname with no separation (just as it is in the screen name). Don’t do that! Google won’t find you!

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Last word of caution: Twitter fights against the practice of developing an account and then selling it to somebody else. Therefore if you chose a screen name like “cocacola” you are very likely to be shut down. Your account can also be suspended down if you suddenly change your screen name after you have developed a sizable list of followers. Usually you can get it back within a day or so, but it isn’t pleasant. Therefore chose the right name from the start!

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Roberto Mazzoni

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

Internet Marketing Internet Marketing, Roberto Mazzoni, Twitter

Recently I have been reading the idea from an online marketer, Peter Drew, that Twitter works like a radio station: you have your own audience, your followers, that listen to your “talk” and that can switch from one “channel” to the next with ease while tracking their favorite music (by the use of keywords). I have expanded on that concept by doing some testing myself and I have noticed seven key elements.

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1. You have only a portion of your followers actually listening to you in any given moment and most of the “listening” happens between 9 a.m. and 6 p.m from Monday through Friday. Ou also have a night crowd but it seems to be different from the people that are listening during the working hours.

2. When you post a tweet (short message) on your Twitter account, your followers have about 10 to 15 minutes to catch it before it fades out of view. Those who will catch it, because they are tuned on your “channel” will respond to it within a few minutes.

3. You can successfully repeat the same tweet at different times of the day, finding a different public every time. I would suggest not repeating the same tweet more than 4 or 5 times, well staggered during the day.

4. The same message can be repeated with different words, so catching a different audience withing a shorter time span (15 minutes, half an hour to one hour).

5. People will respond much better when you “are on the line” giving some personal and unique content, even if it is somebody else’s content that you are simply retweeting.

6. If you are saying something interesting they will retweet your content right away giving it more exposure and sometimes marketers invite directly people to retweet their short messages.

7. You will also have somebody occasionally commenting on what you say few minutes later, joining the conversation with some original content.

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So Twitter does have some similarities with radio in that you have different audiences during the day and they tune in on different streams of conversation, depending on the content. Like radio, they shift very fast from one stream to next and respond better to the subjects that entertain them the most.

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But overall I find it more similar to a town plaza, where people like to hang together and you have occasional new comers joining in spontaneously. It is like when you go to an Italian small city and sit in front of the cafe in the main plaza, or close to some public garden: you will always find people hanging out together who know each other and spend some time chatting about information of common interest, telling jokes and plainly enjoying each other’s company.

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You can join or leave the group when you want and you can follow their conversations making your comments and your stories. And if you are just a stranger passing by and looking for help, you will feel more comfortable turning to this small crowd group rather than just anybody else. And they will always be more willing to help and open to you as compared to the regular guy that is simply walking down the street, minding his own business.

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Roberto Mazzoni

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

Internet Marketing Internet Marketing, Roberto Mazzoni, Twitter