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Choosing you name on Twitter and Web 2.0

by Roberto Mazzoni | July 22nd, 2009

The selection of the user name to be displayed on Twitter and other Web 2.0 properties is often ill advised and reduces your real visibility and is detrimental to your recognition. The first key element to keep in mind is that Web 2.0 is about the people and not businesses.

The more you insist on yourself and your personality the easier it will be for you to also be recognized for what you do. Businesses are made of people therefore there is nothing wrong in talking about what you do an promoting your activities on Web 2.0 sites, but people will first and foremost connect with you as an individual and then they will become maybe interested in what you do.

Therefore the first safe bet for promoting yourself on Twitter, Facebook and all the other Web 2.0 sites is to secure the possession of your first and last name just as they are in normal life. If you have a common name and somebody else already took it up, then you can change it just a little by adding to your name some short word that better describes your personality. There is one exception to this. If you are well known with some other name pseudonym then you might prefer to use that one as your universal screen name. But be honest with yourself, if the pseudonym is not already well known then you should still set up your main account using your real name.

Inside the Twitter biography information always use your full name (first and last) separated by a space, no matter what is the “screen name” you have chosen. In this way Google will find you when people are looking for you. Some people, even experienced Internet marketers, place something else in there or write firstnamelastname with no separation (just as it is in the screen name). Don’t do that! Google won’t find you!

Last word of caution: Twitter fights against the practice of developing an account and then selling it to somebody else. Therefore if you chose a screen name like “cocacola” you are very likely to be shut down. Your account can also be suspended down if you suddenly change your screen name after you have developed a sizable list of followers. Usually you can get it back within a day or so, but it isn’t pleasant. Therefore chose the right name from the start!

Roberto Mazzoni

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

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  1. July 22nd, 2009 at 20:05 | #1

    I found this information to be very useful amd straight forward.
    It makes alot of sense to use your real name but I also think people are very afraid of hackers these days, and are not willing to take many chances when it comes to the internet. If you look at my profile I even list my home phone number here in Las Vegas, because I think it would be great to get a call from someone on twitter who would like to just chat, and let me know what they think. I’m new to twitter and would like to know how some of you have gotten so many followers? Comment? Anytime!!

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