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All you need is love

by Roberto Mazzoni | March 4th, 2009

People will take what they want, not what they need. The first time I heard this very true statement I was participating to an Internet Marketing seminar in Florence, very close to the beautiful center of the town. It was funny to be in the middle of a town that hasn’t changed much since the Renaissance and be lectured by young lads who had it taped as far as blogging, search engine positioning, list bulding, forum management and so on.

The content was impressive and maybe a bit too dense. At the time I was still running in my capacity of well known computer journalist working for a very well known publishing company. Yet I was already looking at things with the entrepreneurial perspective of wanting to building something new and I was already cultivating the plan of moving to the United States with my family to be dedicate myself full time to my passion: real estate.

Yet that statement struck me on top of everything else and it was clearly applicable to all aspects of marketing not only Internet promotion. In essence, qwe can all have grand ideas about what people might like and would buy from us, but eventually it’s what they really want that determines the outcome. When I arrived here in the USA seven months ago I had to adjust myself to many things that were quite different from Europe, but I soon recognized that this concept still held valid. And I believe that first and foremost people want emotion, friendship, acknowledgement and help. You never get enough of them.

So I decided that the best way for me to get introduced into a new culture was to contribute to it and I readily found the best expression of this in Chris Krimitsos, the founder of The Wealth Building Annex in Tampa and an entrepreneur and TV producer with a very long an successful curriculum. Chris, who is going to have a very deep influence in the way my life will develop in the future, lives by the deep felt belief that only by helping others and sharing love one can be truly successful.

So when he invited me to help in building TWBAONLINE I have eagerly accepted because I want to be part of a creation that will for sure change many people lives and that will bring Internet Marketing within the reach of every entrepreneur who cares to use it, in an affordable and very friendly way. I have joined in this mission with Commodore Black, a teddy bear who will help me carry on the task. Here see us all celebrating the start of this new adventure.

Respectfully, Commodore Black

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

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