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Archive for May, 2009

Follow Friday ritual

May 22nd, 2009

Every Friday something happens in the Twitter world that focuses everybody’s attention. Following an idea by Micah Baldwin (www.twitter.com/micah) as described on his own site (http://learntoduck.com/micah/follow-friday). It is a way to show that you are proud of your friends and encourage others to follow them.

You don’t need to state the reason, you simply need to tweet (put in a short message) their Twitter user names with an ampersand before them and then add the special keyword #followfriday o more simply #ff. Note that in Twitter you indicate a keyword (a special subject) by putting the symbol # just before it. It is named an “hash tag” and indicates a subject on which other people also can discuss so that one can view all the messages about that subject gathered together.

So every Friday Twitter is swamped with messages of people recommending their friends or other Twitter users whose messages they found particularly interesting during the week It is a form of saying that you are proud of them and of being connected with them. For example, if you wanted to suggest me you would write a message like “Cool people #followfriday @fratel”.

The sum of all suggestions is collected by a special site. www.topfollowfriday.com that shows you the highest recommended people of the week and how many people have specifically suggested you. Its is also a good way of returning the favor by suggesting that your followers follow those who have sponsored you. This is not a rule of course, it is up to you to decide what.

Roberto Mazzoni

P.S. Twitter is ultimately for the people, and for their friends and its a very good way to find new ones.

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

Internet Marketing , ,

Think skill

May 21st, 2009

Many people think first and foremost to a product when they are trying to promote or sell something online, be it through Twitter or other communications channels on the Web. This is quite understandable also because the product is right in front of us, when it is something physical, or it is something we are familiar with when it is a service.

So you find all kinds of products and services that promise benefits that sound just irrelevant to you or that look like simply spam.

In the end we get everyday messages that promote heavily this and that and we believe this is the right way to go because “everybody” does it.

That’s the first trap to fall into: the fact that “everybody does it” is not not necessarily a guarantee that it is successful or that it actually works. The best thing to focus on is SKILL. I have been recently conducting a survey on Twitter and To the question “What would make you a perfect Twitter user?” the majority answered “Understanding how it really works”.

So that knowledge comes first other concepts like “Ideas to tweet about” or “Being able to attract followers”. And the key to understanding it is actually finding a way to create effective communication with other people. And this brings us back to the first skill of any Internet Marketer, which is WRITING COMPELLING COPY. Articles, posts, sales letter or any other type of written message, which is anyway always more effective than video or audio as such.

But how do you write compelling copy in 140 characters at a time when you use Twitter? Well, the challenge is to sound as original and emotional as you can, and still give content of interest.

Roberto Mazzoni

Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.

http://robertomazzoni.com

Internet Marketing

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